Too cool for school New York skate empire Supreme has launched it's new Spring Summer 2012 lookbook online.
The new collection mixes the street style and utility the label is known for, with a real 50s Americana via vibe, from classic, preppy shirts, suede bomber and varsity jackets to Hawaiian print shirts, hoodies and - best of all - Schott x Supreme custom fit leather flying jackets with tropical lining. There's plenty of retro, sports-inspired apparel too for this Olympics year, with baseball jerseys, athletics style running vests, and American football tees. The caps are out of control this season with the soft camp caps, particularly the suede versions, and the 5 panel map of the world styles doing it best for me. There's the usual discreet to in your face logo-bearing basics and the Kate Moss T-shirt that's been all over the internet for the past week too as well as some great luggage in brilliant colourways - check out the awesome orange nylon utility bag below.
Here's my selection of the best of Supreme SS12 - check out www.supremenewyork.com for the full lookbook and to shop the collection after the drop on 1st March although it'll be available in store from 23rd Feb for everywhere apart from Japan who get it on Feb 25th.
Schott x Supreme leather flying jacket with Hawaiian print cotton lining
Washed twill camp caps with Supreme logo
Supreme Kate Moss Tee
Floral French Terry hooded sweats
Map of the world print 5 panel cap
Retro American Football T-shirts with Supreme logo
Supreme T back print - I quite appreciate the sentiment :)
Bulldogs logo college varsity jacket with Supreme logo on reverse
Houndstooth S logo 5 panel caps
Baseball jerseys with Supreme logos
Varsity jackets in various other colourways
Suede camp caps with Supreme logo in metal on side
Snake print packable tote bag with classic Supreme logo
Red denim shirt
Repeat snaffle print 'Links' 5 panel caps
Herringbone workers jackets in navy, green and lemon
Travel bags with classic Supreme white on red logos
Ikat caps with Supreme logo