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15.6.11

COCA-COLA 125TH ANNIVERSARY CELEBRATIONS WITH JUNK FOOD


Coca-Cola's longstanding association with the likes of McDonalds, Burger King etc. make this anniversary range produced by vintage t-shirt brand Junk Food, an unexpectedly humourous project.



Teaming up with the Parisian concept store don, Colette, and London's mega-boutique, Selfridges, retro-specialist Junk Food hopes to create 'the ultimate Coca-Cola experience' using its collection of washed out, super soft tees.



With prices starting from £24.99, it's a cheap and easy way to grab a bit of pop culture summer swag before stores inevitably fill their racks with 'tributes' to the designer Coke logo looks from the AW 11 catwalks as seen at D&G and Jeremy Scott. I wouldn't fancy working in Coca-Cola's licensing or legal departments right now...

 

You can check out more of Junk Food's other ranges online at TruffleShuffle

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